Samsung has canceled its partnership with a knock-off Supreme brand after announcing its plans to work with it last December. In a short update posted to Weibo, Samsung said it would discontinue the partnership with Supreme Italia, a brand that clones Supreme’s red box logo but is actually a copycat hiding under an Italian trademark.
Samsung cancels its fake Supreme collaboration in China
Supreme Italia still exists, of course
Supreme Italia still exists, of course
Photo: Sean O’Kane / The Verge
Supreme Italia planned to launch stores in China, and Samsung had signed on to create exclusive products for it. Samsung was promptly called out for working with a knock-off, and the company said it would reevaluate the partnership in response. Now, the company says it’s definitely not happening. Engadget translated Samsung’s statement, and it says:
Samsung Electronics had previously mentioned a collaboration with Supreme Italia at the Galaxy A8s China launch event on December 10th, Samsung Electronics has now decided to terminate this collaboration.
That’s it. Presumably, Samsung realized it isn’t a good look to partner with a knock-off brand, but maybe something else went awry.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
