LG’s roll-up TV — the one that impressed us at CES last year — is shipping this year and could cost around $60,000. According to CNET, the 65-inch 4K OLED television is supposed to ship in the second or third quarter of 2020. LG reportedly hasn’t finalized a US price, and the company didn’t respond to a request for comment. But J.S. Lee, LG’s home entertainment marketing head, quoted the number above to CNET. The TV was originally supposed to ship in 2019.
LG’s roll-up TV is shipping this year and could cost $60,000
is a senior tech and policy editor focused on online platforms and free expression. Adi has covered virtual and augmented reality, the history of computing, and more for The Verge since 2011.
Why would someone pay $60,000 when LG sells a normal 65-inch 4K OLED for around $2,500? Because it buys you a screen that disappears on command. The display slides slowly into a broad base when you’re not using it, supposedly without sacrificing picture quality for that unique rollable panel. CNET says it’s tested for a total of 50,000 rolls, which translates to around 68 years of sliding it up and down once a day, or around three years of rolling it up and down every hour for 24 hours a day, 365 days a year.
If you’d rather save your money for basically anything else, just check out the rolling action here:
GIF by Chris Welch / The Verge
Conversely, if the roll-up TV seems too pedestrian, you can hold out for a TV that descends from the ceiling — which LG just announced at this year’s CES.
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Jacob Kastrenakes and Ashley Carman
