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The era of political polls via phone call is ending fast.
Ahead of the US midterm elections, The New York Times has some seriously bleak numbers:
In the poll we have in the field right now, only 0.4 percent of dials have yielded a completed interview. If you were employed as one of our interviewers at a call center, you would have to dial numbers for two hours to get a single completed interview.
Pollsters are adjusting in big ways to make sense of these tiny samples — and they’re having to dream up wholly new systems, too.
Who in the World Is Still Answering Pollsters’ Phone Calls?
[The New York Times]
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