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Inside Netflix’s plan to turn things around with ads.
Bloomberg’s Lucas Shaw has a deep dive into the state of Netflix, which still sits atop the streaming TV charts most weeks, but is in the middle of a huge shift from growing users to extracting more revenue from the huge user base it already has. The two biggest plans, from CFO Spencer Neumann? Ads, and cracking down on password sharing.
(Disclosure: We made a Netflix show, which is good and you should watch it.)
Coming Soon on Netflix: A New Netflix
[Bloomberg.com]
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