The strategy that keeps google investing in pixel even as its purse strings tighten

Posted Oct 19, 2022 at 12:51 AM UTC

The strategy that keeps Google investing in Pixel even as its purse strings tighten.

The Information cites sources saying Google execs see the strategy as a defense against shifts in the market, like the chance it loses its iPhone browser deal or if Samsung slips.

But if you’re confused about why something like Stadia goes away or why Google focuses less on certain areas, then this section may help explain things.

[Sissie] Hsiao, a vice president in charge of Assistant, which is similar to Apple’s Siri voice assistant, has told some colleagues at Google that the Android Automotive operating system, used bycarmakers including Volvo and BMW to power their infotainment systems, could soon generate about $1 billion in revenue for Google annually.
That amount is too small to make a difference for the company, whose revenue last year was $257.6 billion, Hsiao said, which is why she has considered diverting some head count away from the effort, she said, according to a person briefed about the comments.

Facing Threat From Apple, Google Tries New Hardware Playbook

[The Information]

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