Now you can buy the whoop 4 0 fitness tracker for 300 but should you – Breaking News & Latest Updates 2026
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The Verge
Now you can buy the Whoop 4.0 fitness tracker for $300, but should you?

When we reviewed the Whoop 4.0, Victoria Song said it was comfortable, but a pricey $30 per month subscription and recovery-focused tracking means it’s only for serious athletes.

Now the company is selling its wearable via Best Buy, both in stores and on the site, for $300. That covers a year of service, but once it’s done, you’ll have to resubscribe with another $300 upfront, or pay $30 monthly.

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