Elon is not helping win back twitters advertisers – Breaking News & Latest Updates 2026
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Nilay Patel
Elon is not helping win back Twitter’s advertisers.

Peter Kafka has a look at how Twitter’s ad business is going, and... well, it’s not going. The problem? Elon’s tweets.

“His personal Twitter handle is introducing a level of reputational risk that in my experience, most Fortune 500 companies cannot accept,” says Lou Paskalis, an advertising executive who met with Musk and about 100 other industry officials via a Zoom call last week.

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