How google made web search great and then kind of lost its way – Breaking News & Latest Updates 2026
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David Pierce
How Google made web search great... and then kind of lost its way.

Freakonomics has a whole episode looking at why (and whether) Google seems to be getting worse at finding and delivering search results. As ever, the truth is complicated, but there are a lot of reasons Google feels worse than it used to. And most of those reasons are ads.

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