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Kitty litter brand digitizes three dozen cats in hopes you’ll adopt them.
What if the cat in excellent adventure game Stray was a real stray cat you could adopt? A creative agency working on behalf of Fresh Step kitty litter has come up with maybe the next best thing: a “game-based adoption event” where streamers will play Stray using avatars based on 36+ actual shelter cats you can apply to bring home with you.
It’ll happen next Wednesday, November 9th. Here’s the press release with participating streamers.
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