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How did the biggest movie ever just kind of... disappear?
That’s the central strangeness of Avatar, and this story does a good job of explaining what happened. It’s a story about movies, but even more about how franchises and entertainment conglomerates have changed the way movies — and culture — get made. And about the bar The Way of Water has to clear to actually matter.
‘Avatar’ and the Mystery of the Vanishing Blockbuster
[The New York Times]
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