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Did the Apple/NFL Sunday Ticket deal fall apart over VR?
That’s what this story from The Athletic posits, anyway. Apple reportedly wanted the NFL to let it stream football on “known and unknown” platforms, and AR and VR would be the most obvious unknowns. But the NFL wouldn’t accept such broad language, it seems.
The simpler story here is that Apple is a control freak of an organization, and so is the NFL. In this case, I’m betting YouTube was happy to give the NFL exactly the cable-style deal it wanted — and write a really big check.
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