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Snoop Dogg’s Death Row relaunch managed to get one thing right.
It’s not the updated version of the label’s iconic prisoner logo (Pen & Pixel could do it so much better).
And it’s definitely not the plan for the brand — purchased by Snoop earlier this year — to have a “multi-category cultural platform across music, fashion, entertainment, and cannabis, all united by the blockchain for a new generation.”
But whoever made sure to have DJ Battlecat handling this Death Row Cannabis teaser music instead of going for a cringe BAYC tie-in deserves a raise — paid in real money, not crypto.
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