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Amazon says streaming Thursday Night Football was a huge success.
The official Nielsen numbers aren’t in, but a memo from Amazon’s Jay Marine says the game was “the most watched night of primetime in the U.S. in the history of Prime Video” and he expects the company exceeded the 12.5 million viewers it promised advertisers.
Amazon can’t go five minutes without pushing an unverifiable and unquantifiable statistic, so Marine also claimed the game was “the biggest three hours for U.S. Prime sign ups ever in the history of Amazon — including Prime Day, Cyber Monday and Black Friday.” Truly the emptiest of data points from the people who run Next Gen Stats Powered By AWS.
A first-look at Amazon’s 'TNF' numbers
[Sports Business Journal]
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