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Gen Z really loves YouTube, and likes TikTok less than you think.
Morning Consult has a new survey of Gen Z’s favorite brands, and they’re both hilarious and on-brand. YouTube, Google, Netflix and Amazon are the top four. (M&M’s coming in at #5!) But the one that jumped out to me most was that TikTok didn’t crack the top 40: Gen Z likes TikTok a lot more than older generations, but they apparently don’t even like it as much as Lunchables or Subway?
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