Will ai generated content finally destroy googles usefulness – Breaking News & Latest Updates 2026
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Elizabeth Lopatto
Will AI-generated ‘content’ finally destroy Google’s usefulness?

Can Duruk, writing for The Margins newsletter, considers how AI-generated content will make Google’s problem with SEO sludge worse:

Even today, my inbox is full of companies who are ready to create content for my company using GPT-3 or whatever. I hate it! But what choice do I have if that’s the only way to get in front of my customers? The content game on the internet is forever going to be altered with the cost of content generation dropping to fundamentally zero.

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