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Lady Gaga, Polaroid. Alicia Keys, BlackBerry. Nick Cannon, RadioShack. And now, Paris Hilton, X.
We haven’t updated this timeline of ill-fated celebrity “creative directors” for tech companies in several years, but something about today’s calorie-free Paris Hilton / X announcement really cements my belief that we’re just reliving 2015 on the internet in every way.
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