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While Netflix might have gotten a sweetheart deal on a better “LRAP++,” Google is positioning the original Living Room Accelerator Program as something fair it erected to compete with Apple.
It appears that Google Android boss Hiroshi Lockheimer may have proposed the idea in March 2015:
At our weekly TV meeting the topic of apps for TV came up and Serge pointed out he thinks Apple is offering a 15% revshare in this space and locking in content developers (a la HBO — he says Showtime have gone silent too and he thinks they’ve cut a deal with Apple as well.) I’m worried that we’re about to massively lose this developer base. Any ideas on what we could do to remain competitive? Can we also offer 15%? Or something even more interesting?
