Epic is building an argument around switching costs that switching from android to iphone is too har

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Posted Nov 15, 2023 at 6:39 PM UTC

Epic is building an argument around switching costs — that switching from Android to iPhone is too hard.

And it’s relying partially on an old internal Google study, prepared by Rasanen, if I heard correctly. Here’s the executive summary:

Switching phones = switching ecosystems
You not only have to learn how to use a new OS, but completely new platforms around it.
It feels a lot like learning a foreign language.
From iOS to Android; from App Store to Play Store; from iTunes to Play Music / Google Music / etc; from iOS coreApps to infinite choices.
It really IS NOT as easy as 1, 2, 3.
Transfer and set up involves an average of 40 steps and can take as long as 9 hours if you use the cloud.
There is no ONE place for help.
It needs to be clear and easy to find the right switching resources. We have 4 websites currently.
A successful transfer of data does not equal a successful switch.
Switching happens in 3 phases. Prep work, data transfer, and then adapting to the new phone.
It’s an individual experience.
Because what’s on our phone is unique to us, the process and what works/does not work is is also individual.