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Spotify: “We are not going to pay a commission of 30 percent. Our business does not allow for that.”
Spotify’s Sandra Alzetta says it’s against the company’s “principles,” too, and that “strategically,” Spotify simply won’t do it, full stop.
Alzetta says Spotify has been forced to raise its prices over the years: “We had to increase our prices to consumer. We had to increase them significantly. That is not a good thing for a consumer.”
It is true that Spotify has rarely turned a profit; it generally prioritizes growth, which gives it the scale to broker deals like the zero-percent arrangement with Google.
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