Epic v. Google: everything we learned in Fortnite court
See all Stories
S
“If Google raises its Play prices today, the average consumer isn’t going to do anything about it at all for 17 to 18 months.”
Bernstein says that because the average consumer only buys a new phone every 2.7 years, any switching that does indeed happen takes a while.
We’re now looking at a slide dramatically presenting a clip art pair of imbalanced scales, with a “small increase in price of Android app distribution” getting significantly tipped by the “absence of low-end iPhones,” “infrequency of phone purchases,” “learning costs” and other conclusions about the costs of switching to an iPhone.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Loading comments
Getting the conversation ready...
Most Popular
Most Popular
- New Zelda and GTA represent a games industry that no longer exists
- HomePod Mini 2 first look: Three things I love and one disappointment
- Sam Altman says it’s better for RAM to be in a data center than on your desk
- Keyboards of The Verge
- Sam Altman sympathizes with mathematicians, but says OpenAI’s math onslaught won’t stop











