Epic v. Google: everything we learned in Fortnite court
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“We see two potential paths... both are being pursued in parallel,” Activision Blizzard wrote in the Project Boston plan.
I’m copying down the details about those paths best I can:
1) Enterprise negotiations with Google first (and then Apple following)
2) Development of a direct to consumer mobile distribution platform that bypass existing storefronts [...] with two approaches to the store
2A) ABK storefront only
2B) ABK storefront and external
“At the time, we were talking to Google about an enterprise-wide deal which we obviously signed with Google in early 2020,” says the company’s CFO.
“At the same time we were also looking at our own mobile store,” he says. ABK wants you to think it genuinely pursued these ideas in parallel, but he hasn’t yet told us when ABK stopped pursuing the store.
Correction: I typo’d: the Google deal was early 2020, not early 2022.
