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In the secret Project Boston document, we’re now seeing Activision Blizzard’s proposed timeline for building the thing — starting with a minimum viable product (MVP) in 2019.
The first version would have exclusively had King games like the mega-popular Candy Crush, but could stretch to Activision and Blizzard games later.
Details:
King Led proof of concept
1 product for King games
3rd party ‘off the shelf’ systems
King games for pilot
US based only
“Goals”:
Use for carrier & distribution negotiations
Put pressure on Google (ongoing negotiations)
Validate technology & business assumptions
Integrate key capabilities (PSP)
Proof of concept for product/game integration solution
Here’s the part where ABK suggests it could stretch to Blizzard games:
ABK optionality (future cross ABK functionality)
~5 resources needed (for ideal integration would include 1-3 from battle.net)
The MVP would have had 15 people working on it within the company, according to the slide we’re seeing.
Overall, the app would be:
An Android mobile app
enables purchasing, download, and patching games outside of the Play Store (side loading)
pre-installed and carrier certified on certain carrier devices
downloadable via website
ABK Store App would not be available on the Play Store
