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Forgive the formatting, I copied things down fast before they disappeared. Here’s what was planned for 2020’s “ramp” of the mobile app which never wound up launching to begin with.
ABK Integration / Ramp
joint abk approach to add capabilities throughout the year
multi account support
push notifications
store operations team and tools
market expansion
cut over to internally developed systems
us and other major markets
King/battle.net built platform: ramp team with core functionality capabilities in place to build & maintain
technology - app development, account systems, web development, commerce systems, game integration, distributions ystems
business operations - business performance, editorial, finance/reporting, legal
In 2021, the plan was to reach “ABK solution at scale,” with 45–70 employees working on the project.
ABK’s CFO says that sounds very low. “This is not consistent with what I think it would take to develop a store like this,” he says, saying other internal efforts have hundreds of people.
