Epic v. Google: everything we learned in Fortnite court
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Stolfus just gave the jury the most compelling description of the uphill battle a consumer would have trying to install Fortnite on a phone yet in this trial — and spoke a little faster than I could type, unfortunately.
He says the majority of Android owners will go search for Fortnite within Google’s ecosystem, but there’ll be no mention of it in the Play Store, and it might not appear in the first or even second page of search results — so Epic would have to advertise in Google Search to change that, paying Google more money. Should they indeed find the app, consumers don’t understand the process because they’re familiar with downloading games through Google Play.
“Then they’re hit with the first prompt, which is that this APK can damage your phone... the unknowing consumer is always on the back foot, they’re scared up front... then they’re put through an install flow that’s prohibitive to downloading the app,” he said.
