Epic v. Google: everything we learned in Fortnite court
See all Stories
S
“Play Risk Mitigation.”
Speaking of interesting bits from exhibits the public can’t see until the trial is over:
One internal Google slide titled “Google-wide ROI shows positive contribution of $1.2B” suggested that Google would spend $1.78 billion from 2019–2022 on “Play Risk Mitigation.”
It showed Google spending a projected $95M in 2019, $294M in 2020, $588M in 2021, and $803M in 2022.
There was also a field called “total cost to serve,” where Google would spend a projected $994M over that same period: $50M in 2019; $340M in 2020; $316M in 2021; and $288M in 2022.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Loading comments
Getting the conversation ready...
