Bumbles own internal document suggests forced google play billing didnt universally harm it – Breaking News & Latest Updates 2026
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Bumble’s own internal document suggests forced Google Play billing didn’t universally harm it.

“Bumble is [average revenue per user] neutral since the enforcement,” one line reads.

“We have seen a decline in payers but an offsetting increase in ARPPU due to the removal of one-day subscriptions and alternative payment methods.”

Watts was also asked if he thought it was a pro-consumer change that Google notified subscribers that uninstalling the app didn’t cancel their subscriptions. He said yes.

We’re moving on to Purnima Kochikar, VP of Google Play Partnerships and formerly Director of Apps and Games.

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