Epic v. Google: everything we learned in Fortnite court
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“It just wouldn’t be a significant factor... in people’s decisions to switch”.
Bernheim says Google’s economist Tucker didn’t appropriately consider switching costs between Android and iPhone — and not necessarily because it’s hard to switch.
Rather, because a 50 cent increase in prices to the end user (“that’s about 50 cents for the average smartphone user over the life of their phone,” he says) wouldn’t be enough to overcome the switching costs that do exist, given people only switch phones every 2.7 years on average.
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