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Inside an AI-powered “SEO heist.”
Business Insider dives into an AI-powered “SEO heist”: a shady SEO dude downloaded a competitors’ sitemap, fed it into an LLM, and generated a complete knockoff site that instantly stole traffic away to the tune of 600,000 impressions a month.
It’s SEO on steroids, and Jake Ward is has been more audacious than most industry players in taking advantage of this. The Exceljet heist is his AI-powered handiwork. And he’s unapologetic.
Ward argues that what he’s done is no different than any other SEO content strategist. Generative AI has just made it way faster.
Google’s SEO liaison and the SEO community can be as mad at us as they want for pointing out the comet, but the comet’s going to hit them. Don’t look up.
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