Snap is readying an enterprise ar push – Breaking News & Latest Updates 2026
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Alex Heath
Snap is readying an enterprise AR push.

A tidbit from the latest edition of my Command Line newsletter: Snap plans to unveil its AR-for-enterprise effort at its annual developer summit in April or possibly sooner, company sources tell me. The idea is for apparel brands to use Snap’s virtual try-on tech and 3D asset management to facilitate AR shopping on their sites.

This would be a totally new source of revenue for Snap, which needs to find more ways to make money if it wants to win back skeptical investors.

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