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Lululemon stared into the Mirror and didn’t like what it saw.
Talk about timing. The day I publish my Mirror review, Bloomberg is now reporting Lululemon is looking to offload the gadget it bought for $500 million in 2020. It makes sense. I get into it in my review, but Lululemon tried rebranding Mirror last year with little success.
Like other digital fitness companies, Mirror is now pivoting toward an app-only membership with a lower-priced subscription this summer. That is, if someone else doesn’t snap it up first.
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