World Wrestling Entertainment has very openly been pursuing a sale over the last several months. And after speculation that has included names like Amazon, Disney, Fox, and others, it seems that Ari Emanuel’s Endeavor (the parent company of UFC) will be the buyer.
CNBC reports that both sides are in advanced talks for a deal that would see UFC and WWE form a new publicly traded company. The news could be announced Monday — just after the conclusion of WrestleMania 39.
WWE’s long-running Monday Night Raw and Smackdown still often rank among the highest-rated programs on TV, and the company is quick to tout its massive presence on social platforms: WWE has over 94 million subscribers on YouTube alone, far beyond the NFL, MLB, and NBA combined.
Combine that with the UFC and you get quite the sports/entertainment juggernaut.
