Earth Day 2023: green or greenwashed?
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Apple wants to make its devices carbon neutral.
But Earth Day-adjacent climate pledges for individual products miss the big picture. A company might shrink the carbon footprint of a single device, for instance, but create more pollution overall by making more of those devices.
The most important thing a company can do to tackle climate change is to slash all of its emissions, from its supply chains to its products and operations.
Apple says it has “decreased its comprehensive carbon footprint by over 45 percent since 2015, even as the company’s revenue has grown by over 68 percent during that same period.” That’s the kind of progress to look out for to see if a company is serious about climate change.
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