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The rise of social media feeds means a lot more staged “street style” photos.
Turns out celebrities are just fancy influencers, and those “street style” shots are just unmarked ads:
“We approached somebody for a campaign recently who is a top, very well known person. And for a campaign, that was a million dollars,” Carmona explains. “They wouldn’t even start talks with us for less than a million.” But for these types of street style images, if you’re going out to a group she calls the “seven heavy hitters,” who guarantee you an almost instant return on your investment — Hailey Bieber, Gigi and Bella Hadid, Kendall Jenner, Kaia Gerber, Olivia Wilde and Emily Ratajkowski — expect to pay $500,000, at least.
The photos spread through TikTok and Instagram, and have upstaged the red carpet and Vogue as valuable marketing.
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