Apple asked the director to cut a scene because data said people would turn it off – Breaking News & Latest Updates 2026
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Apple asked the director to cut a scene because data said people would turn it off,

and while that sounds like a travesty, in this case it was probably a blessing. The film, Ghosted, starring Chris Evans and Ana de Armas, is not very good. Director Dexter Fletcher told Deadline that he’d originally wanted to go longer before Apple asked to cut the scene because “the data shows that people will just turn it off.” Having art driven and compromised by metrics is nearly always a bad thing, even when it occasionally works in audiences’ favor.

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