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37 percent sounds surprisingly high.
According to this deep dive on Amazon’s Studio business, 37 percent of people (in the US) who started The Rings of Power finished the first season. Sure, that sounds low, but when you spend $715 million on one season of a show, your target audience is “everyone.” For a show based on the appendixes to The Lord of the Rings? 37 percent seems pretty good.
Inside Amazon Studios: Big Swings Hampered by Confusion and Frustration
[The Hollywood Reporter]
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