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Heather Armstrong, the blogger known as “Dooce,” has died.
Heather Armstrong, who started the Dooce.com blog in 2001, has died at the age of 47.
A 2019 Vox profile recounts that her blog grew into a business earning $40,000 per month from banner ads in 2009. It spawned an entire industry of influencer copycats.
Andy Baio writes about Armstrong on Waxy:
Heather was the consummate poster, sharp and hilarious, famously sharing her personal life on her blog, finding early fame getting fired (“dooced”) for writing about her coworkers, and later writing extensively about motherhood while raising her two children. She was a well-documented pioneer in how to make a living writing independently online.
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