An unflinching look at how tiktok influencer marketing is changing restaurants – Breaking News & Latest Updates 2026
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An unflinching look at how TikTok influencer marketing is changing restaurants.

In the Instagram era it was colorful food designed to pop on camera. In the TikTok era? Food that moves, baby.

Wherever the influencers land, once they are in a dining room, they’ll need something to record. The more action that can happen in front of them, the better. “It’s part of the reason why a lot of restaurants are embracing, like, Caesar salad that’s made tableside,” says Alex Delany, a former Bon Appétit editor who is now a food-and-beverage consultant (with 280,000 followers on Instagram). “They’re going to do something that’s maybe an extra step, logistically, but it generates some kind of potentially viral action.”

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