In the business of Jim Cramer, there is the man and the character. Where one ends and the other begins isn’t really clear. In one sense, he is CNBC’s Mickey Mouse, probably the cable channel’s most recognizable piece of IP. That comes in handy when it wants to upsell to its most loyal viewers. The channel’s investing club, in which Cramer talks more about his picks, costs nearly $400 a year. The CNBC Pro subscription has a slightly more affordable $300 annual fee. Then there are all of Cramer’s books (including Jim Cramer’s Mad Money: Watch TV, Get Rich) and a $20 “United States of Cramerica” shirt.