Microsoft is focusing on mobile gaming for activision content – Breaking News & Latest Updates 2026
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Microsoft is focusing on mobile gaming for Activision content.

We’ve heard Microsoft argue that its Activision Blizzard acquisition is mainly about the opportunity in mobile. Now Dr. Bailey is being questioned about the mobile market.

“Mobile is the largest, it’s about 70 percent” of the overall $150 billion gaming market. PC gaming is around $33 billion, console gaming at $28 billion. Xbox is “less than half a percent of mobile gaming revenue,” says Dr. Bailey. “Activision Blizzard is also very small in mobile gaming. So combined, they’ll have 3.8 percent of mobile gaming.”

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