All these media company ai plans are aimed at the wrong problem – Breaking News & Latest Updates 2026
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All these media company AI plans are aimed at the wrong problem.

Here’s G/O Media, which owns Gizmodo and Jalopnik and the rest, saying it will head down the same sad road as CNET in publishing AI-written content. I don’t know how much more loudly I can say this, but the problem isn’t making more stuff. It’s that distribution on the web is broken. Facebook doesn’t send anyone any traffic anymore, Twitter never really did, and Google traffic has been declining for ages and getting weirder for a host of reasons.

If an AI puts a bunch of cheap spam on a website and no one ever links to it, do you have a media company?

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