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Imagine seeing a Logic Pro pop-up ad in Apple Music.
That’s pretty much what Spotify is doing here. I saw this ad for the company’s subscription-based Soundtrap after opening the Mac app this morning.
Amid layoffs and a “realignment” of its podcasts business, you get the sense that Spotify is growing desperate to make money any way it can.
Very curious what the click through on this looks like. Maybe someone out there needed one last push to become the next Jack Antonoff. Or, more likely, they just wanted to hear their Daily Mix.
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