D
‘Barbie’ is only the very beginning of the Mattel Movie Invasion.
In this (very good!) story about Mattel’s recent history and its plans to become a massive generator of intellectual property is a truly wild number:
Thirteen more [Mattel] films have been publicly announced, including movies about He-Man and Polly Pocket; forty-five are in development.
45 movies! Many of them based on toys you’ve heard of and stars you know. The Mattel Cinematic Universe is going to be epic.
After “Barbie,” Mattel Is Raiding Its Entire Toy Box
[The New Yorker]
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Loading comments
Getting the conversation ready...
