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Rivian will offer subscription features in its vehicles.
Scaringe said he doesn’t like the BMW model of charging for heated seats — a feature that’s just flipped on or off.
But for something where there’s “ongoing R&D efforts,” he thinks it makes sense and consumers are willing to pay. “We’re certainly planning that in future products,” he said.
For Rivian, that probably looks like some sort of autonomy features.
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