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Roblox is no longer using the term “aging up.”
The platform is hugely popular with kids, but the company is making a huge push into attracting older players, too. According to David Baszucki, Roblox’s co-founder and CEO, the growth is good enough (33 percent year-over-year with the 17-24 year-old demographic) that the company is ok not saying that they’re trying to age up.
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