Instagram’s Threads: all the updates on the new Twitter competitor
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Instagram’s current leader asks a question of its co-founder.
Adam Mosseri asked about Artifact supporting publishers in a post on Threads — so my colleague Alex Heath asked him in an audience question.
“We’ve tried to come at this from a publisher friendly perspective,” Mike Krieger said. Artifact thrives if the publisher ecosystem “is healthy and thriving,” so that approach is a long-term play.
“It’s about recognizing what needs to exist several years from now for you to have a viable product,” Krieger said
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