The Code Conference 2023: all the news as it happens
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Ads are coming to Bumble... someday.
Wolfe Herd says they’re “definitely on the roadmap.”
She says it’s important to do it responsibly, though, and focus on “never inundating the customer.”
“We do see a huge opportunity in advertising partnerships across the group,” she says. But the company still sees plenty of room to grow its current subscriptions business. “We don’t think the subscription model opportunity is nearly at its potential right now.”
Makes sense, given her plans for a high-priced AI tier.
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