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Luxury brands are still desperately trying to make blockchain happen.
I was going to ask if companies like Prada really gain much by storing certificates of authenticity (a concept that far predates the blockchain!) on a distributed ledger system rather than some basic, un-sexy centralized database. Then I learned there’s a much funnier issue here: you can’t even check the database yourself!
After several rounds of questioning, Aura Consortium’s and Prada’s press teams said I couldn’t yet certify the bag myself, but Prada Group could access the information through an NFC chip inserted in the item.
Oh, and as usual, nobody seems to know what “owning” something through a blockchain legally means.
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