Generative ai is coming for the barbie collectors – Breaking News & Latest Updates 2026
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Adobe Max 2024: all the major announcements around design and AI

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Adi Robertson
Generative AI is coming for the Barbie collectors.

If you like showing off dolls in their original packaging, you might soon be showcasing work from Adobe’s Firefly AI tools. Mattel and Adobe claim AI-generated (and human-refined) backdrops have “greatly shortened the time it takes to get toys into stores” by cutting out parts of the design process, and the results will hit stores soon.

A holiday-themed Barbie doll against a picture frame backdrop and a sports-themed doll against an image of a basketball court.
Do you really need AI to make a picture of a basketball court?
Image: Mattel
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