N
The AI-generated ads are coming.
If you thought standard-issue ad tech was a little weird and creepy, get ready for the future: platforms letting marketers use all their data to make an infinite number of AI-generated ads specifically targeted to individual viewers. Digiday reports on TikTok’s Smart+, which competes with similar offerings from Meta and Google:
Marketers can let TikTok’s AI handle the heavy lifting — building and delivering ads to drive conversions, leads, or app downloads. […] The pitch is all about simplicity and speed — no more weeks of guesswork and endless A/B testing, according to Adolfo Fernandez, TikTok’s director, global head of product strategy and operations, commerce.
Super normal, everyone! No potential issues here!
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Loading comments
Getting the conversation ready...
Most Popular
Most Popular
- Elon Musk broke the FAA — Palantir is picking up the pieces
- Apple’s camera-equipped AirPods appear in leaked video
- YouTube is changing how it counts views to give the numbers a boost
- Coyote vs. Acme is even funnier because Warner Bros. Discovery tried to kill it
- Comcast is turning millions of its routers into motion detectors
