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The AI-generated ads are coming.
If you thought standard-issue ad tech was a little weird and creepy, get ready for the future: platforms letting marketers use all their data to make an infinite number of AI-generated ads specifically targeted to individual viewers. Digiday reports on TikTok’s Smart+, which competes with similar offerings from Meta and Google:
Marketers can let TikTok’s AI handle the heavy lifting — building and delivering ads to drive conversions, leads, or app downloads. […] The pitch is all about simplicity and speed — no more weeks of guesswork and endless A/B testing, according to Adolfo Fernandez, TikTok’s director, global head of product strategy and operations, commerce.
Super normal, everyone! No potential issues here!
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