Well that went as expected – Breaking News & Latest Updates 2026
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Mia Sato
Well, that went as expected.

Amazon announced a $20-and-under “Haul” section yesterday to compete with platforms like Temu — and it’s already filled with questionable listings.

ModernRetail rounded up a few, and scrolling through Amazon, it’s not totally clear to me whether images are AI-generated or just very poorly edited (probably both). You have to hand it to Amazon, though: it does look exactly like Temu.

An Amazon Haul product page for kitchen spatulas. The spatulas are half the size of the human nearby.
An Amazon Haul product image for a pair of women’s pajamas. The model is inexplicably in what appears to be a park.
Amazon Haul product image for chopsticks. The person using the chopsticks and the food she is cooking appears to be AI-generated.
1/3Image: Amazon
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